About 31auto
Same brake pads, different price. We show you the difference.
31auto compares prices on car parts, tools and vehicle accessories from 13 online shops. We sell nothing ourselves: we show you where a product is cheapest and send you on to the shop.
- products
- 55,000
- shops
- 13
- categories
- 6
- at most between price updates
- 6 days
Mads Wolf Lundholm
Platform and data
Cand.merc.(it) from Copenhagen Business School. Mads runs the development company Wolf Lundholm ApS, which builds online shops and integrations. At Feed Engine Group he built and runs the technical platform: it fetches the shops' product feeds, compares the prices and shows them here on 31auto.
Christian Toft Bach
Shops and partners
Graduated from Copenhagen Business School. Christian works as an external marketing director for growing Nordic companies through his firm BUCCA, with CRM, marketing automation and advertising. At Feed Engine Group he is responsible for the partnerships with shops and affiliate networks.
Two founders, one Danish company and 42 comparison sites since 2022.
Why 31auto exists
The same brake pads, oil or socket set can cost very different amounts from one shop to the next, and parts are rarely something you want to buy twice. 31auto brings the shops' prices together in one place, so you can see the difference before you buy.
How we compare
The prices come from the shops' own product feeds, which we receive through affiliate networks. We fetch them about every six days, so a price can be up to six days old. On each product page, shops with the product in stock come first and then the lowest price; at the same price, the shop's customer rating goes first. Shops cannot pay for a better place in the price list. Always check the final price and delivery with the shop before you buy.
How we make money
Links to the shops are advertising links. If you buy through them, 31auto receives a small commission from the shop. You do not pay more, and the commission does not affect the order in which the shops appear.
The company
Feed Engine Group ApS
Company reg. no. (CVR) 45471608
Guldbergsgade 25, 2200 København N, Denmark